When planning an event, of course you want to create an experience for the guests. This all starts with the event space. We know that trying to find the perfect space can put a lot of pressure on you and it can be easy to get lost in the glamour of photos. But when it comes down to it, you can’t base a space on photos alone.
Why Photos Aren’t Enough
CNN said it best: “The ‘truth’ of photography, embodied by the phrase ‘the camera doesn’t lie,’ was something that came to be generally accepted. Yet the camera, like most tools used by people, is more than capable of lying if used in the wrong way.”
This may sound a bit dramatic when talking about photos of an event space, but the sentiment remains the same. When it comes to choosing a venue, you can’t rely on photos to give you the whole picture. Tricks of the trade such as framing, lighting and using filters can easily change how a room looks.
For a firsthand look at how easy it is to enhance venue photos, SLRLounge has a step-by-step guide. Though the finished result is beautiful, it took some time on behalf of the photographer to get those finishing touches.
You don’t ever know just how honest an event space is being when showcasing their venue with photos. Though they may not be trying to purposely deceive you, it is good to know that when you are looking at photos, you aren’t able to see everything. You can’t see the way one room transitions to another; you can’t see what the adjacent wall behind the photographer looks like; you can’t see just how high the ceilings are or where the best place to set up the DJ is based on the number of outlets available.
At the end of the day, when it comes to choosing an event space, photos just aren’t enough to base a decision on.
What To Look For Instead
Obviously, we aren’t saying photos can’t be considered, but there are other things that you can use in addition to make your final decision. The one that we feel is best? Video.
We have shared our case for the importance of video for the event space in the past:
People want to know when they see photos of a space that they are getting what they are seeing and sometimes, that cannot always be guaranteed. Video opens your business up in a vulnerable way, yes, but it gives a real and intimate view of your space in a way other mediums can’t.
When you are researching venues, an important part is understanding the layout of the space. That real and intimate view we urge event spaces to provide is what video can give you from the comfort of your own office or home.
You may prefer to see a space in-person, and we definitely aren’t discounting that, but sometimes you may be in a time-crunch and unable to go to multiple spaces throughout the area. Video is the best way to narrow down your list so that you can make the most of in-person visits and not waste time seeing venues that are completely wrong for your event. Video is an excellent vetting process.
When choosing a venue, it is important to look at a space from every angle, which is something that photos don’t provide. Video is the key to seeing all of the sides of a space and looking at it in an intimate way when you can’t be there in person.
At Spacesift, we are helping event spaces get up-to-speed with current technology and showcase their venues with video. This not only helps the space be as transparent as possible, but it helps make the process of envisioning your event in a space easier for you.
Here is an example of how video will help you connect with a space: